China remains one of the world’s most important sourcing hubs for writing instruments, offering everything from low-cost promotional pens to premium metal pens, liquid ink systems, and fully customized gift sets.
But for overseas buyers, the real challenge is not finding suppliers in China — it is finding the right manufacturer for your product type, customization needs, order volume, and target market. This guide highlights 10 pen manufacturers in China worth considering in 2026, from large-scale stationery groups to specialized custom pen and gift set suppliers.
China’s Pen Manufacturing Industry Trends in 2026
China’s pen manufacturing industry continues to benefit from mature supply chains, large-scale automation, and specialized regional clusters such as Ningbo, Wenzhou, Shanghai, Qingdao, and Jiangxi. Buyers can now source a wider range of products from one country, including ballpoint pens, gel pens, fountain pens, metal executive pens, promotional gift sets, and notebook bundles. Today, China pen manufacturers compete on design innovation, customization flexibility, and supply chain efficiency.
Several key trends are shaping the market:
- Customization-first demand: Corporate gifting and promotional campaigns require low MOQ and flexible branding options.
- Eco-conscious production: European and North American buyers increasingly demand recycled materials and compliant production.
- Integrated product lines: Pens are now often bundled with notebooks, tech accessories, and premium packaging.
- Faster lead times: Buyers expect shorter sampling and production cycles to match fast-moving campaigns.
Overview of Top 10 China Custom Pen Manufacturers
| Manufacturer | Location | MOQ | Main Products |
|---|---|---|---|
| Le-tian Gifts | Guangzhou headquarters + Jiangxi manufacturing base, China | Pens: 1000 pcs; gift sets: 100 sets | Custom promotional pens, metal pens, gift pen sets, notebooks, power bank notebooks, power bank pens, multi-function pens |
| KACO | Shanghai, China | Varies by channel and product line | Gel pens, ball pens, fountain pens, refills, mechanical pencils |
| Deli Group | Ningbo, China | Usually higher for factory-level procurement; varies by distributor and category | Gel pens, ball pens, fountain pens, office stationery, school supplies, office equipment |
| Snowhite | Qingdao, China | Varies by model and customization level | Liquid ink roller pens, fountain pens, gel pens, markers, highlighters, brush pens |
| AIHAO | Wenzhou, Zhejiang, China | Around 20,000 pcs on some Alibaba custom pen listings | Plastic pens, metal pens, art materials, stationery products |
| Truecolor | Guangdong, with production bases in Guangdong, Shanghai, and Jiangsu | Varies by product and supply channel | Gel pens, ball pens, art materials, school supplies, office supplies |
| Hero Group | Shanghai, China | Varies by export channel and product series | Fountain pens, ball pens, gel pens, roller pens, ink, pen boxes |
| Baoer | Jiangxi and Shanghai, China | Varies by product and supplier channel | Metal pens, roller pens, ballpoint pens, fountain pens, mechanical pencils, gift boxes |
| LeelinePromotion | China | Varies by project and product type | Custom promotional pens, metal pens, plastic pens, promotional products |
| M&G Stationery | China | Varies by distributor, export arrangement, and product line | Writing instruments, school stationery, office supplies, markers, art materials |
Le-tian Gifts: A Leading Custom Promotional Pen and Notebooks Manufacturer
Recommendation: ☆☆☆☆☆
Location: Guangzhou headquarters + Jiangxi manufacturing base, China
Main Products: Custom promotional pens, metal pens, gift pen sets, notebooks, power bank notebooks, power bank pens (Multi-function pens), etc.
MOQ: Pens: 1000 pcs; gift sets: 100 sets
Founded on pen manufacturing roots dating back to 1995 and formally incorporated in Guangzhou in 2010, Le-tian Gifts has grown from a pen-focused manufacturer into a one-stop supplier of custom writing instruments, notebooks, and branded gift solutions for overseas buyers.
Backed by a 4,000 m² factory with 3 workshops, 10 production lines, and monthly capacity of up to 1 million units, Le-tian offers reliable production support for both bulk and custom orders. With manufacturing in Jiangxi and export operations in Guangzhou, the company provides custom promotional pens, notebook sets, executive gifts, and end-to-end service from sampling to shipment.
The company stands out for its deep customization capability, supporting everything from logo application and color matching to packaging development and coordinated gift set sourcing, which makes it a practical partner for promotional companies, distributors, and corporate gift buyers looking for more than standard pen production.
The company’s products are backed by SGS, MSDS, and EBO certifications, and its factory complies with RoHS, BSCI, and TÜV standards. Le-tian serves buyers across North America, South America, Eastern Europe, Western Europe, Southeast Asia, the Middle East, Africa, Oceania, and Eastern Asia, giving it broad experience with different compliance and branding requirements in global gift markets.
KACO: A Rising Design-Driven Pen Brand for Global Markets
Recommendation: ☆☆☆☆
Location: Shanghai, China
Main Products: Gel pens, ball pens, fountain pens, refills, mechanical pencils
MOQ: Varies by channel and product line
KACO is a younger Chinese pen brand known for combining industrial design with lifestyle-oriented stationery products. Established in Shanghai in 2011, the company has built a reputation around original styling, modern product development, and design recognition through awards such as Red Dot, iF, and other international design programs.
For buyers, KACO is a good fit when appearance, product identity, and modern retail presentation matter as much as writing performance. Its portfolio covers gel pens, ball pens, fountain pens, and related stationery, making it more suitable for design-conscious markets, gift retail, and branded stationery collections than for purely low-cost promotional sourcing.
Deli Group: One of China’s Largest Stationery Brands
Recommendation: ☆☆☆☆☆
Location: Ningbo, China
Main Products: Gel pens, ball pens, fountain pens, office stationery, school supplies, office equipment
MOQ: Usually higher for factory-level procurement; varies by distributor and category
Deli Group is one of the largest stationery manufacturers in China and has grown from a domestic stationery supplier into a major office and school products group with global operations. Founded in 1981, the company now offers one-stop supply solutions across writing instruments, office supplies, equipment, furniture, and multiple sub-brands.
Its scale is one of its biggest strengths. Deli highlights highly automated production, more than 50 fully automatic production lines, and over 1 million square meters of industrial area, which makes it a strong option for high-volume buyers, chain distributors, and importers looking for a broad stationery portfolio from a mature enterprise.
Snowhite: Professional Liquid Ink and Roller Pen Manufacturer
Recommendation: ☆☆☆☆
Location: Qingdao, China
Main Products: Liquid ink roller pens, fountain pens, gel pens, markers, highlighters, brush pens
MOQ: Varies by model and customization level
Snowhite, operated by Qingdao Changlong Stationery Co., Ltd., is one of the most established writing instrument manufacturers in China. Founded in 1988, the company covers 82,000 square meters, runs four production areas, and focuses strongly on free-ink system roller pens, fountain pens, gel pens, markers, and other writing categories.
Snowhite stands out for technical specialization in liquid ink and roller systems rather than just commodity pens. With long-term R&D and manufacturing experience, plus repeated recognition among China’s top writing instrument manufacturers, it is a practical choice for importers who need performance-driven writing products and broader product depth beyond standard promotional ball pens.
AIHAO: High-Capacity Pen Manufacturer with Strong R&D
Recommendation: ☆☆☆☆
Location: Wenzhou, Zhejiang, China
Main Products: Plastic pens, metal pens, art materials, stationery products
MOQ: Around 20,000 pcs on some Alibaba custom pen listings
AIHAO is one of the larger writing instrument manufacturers in China, with a long export background and strong large-scale production capability. The company states that it was founded in 1995 and now operates with about 4,000 employees, a 410,000 square meter new plant, 340 technicians, and customers across more than 120 countries and regions.
Its strength lies in manufacturing scale, tooling capability, and export readiness. AIHAO also highlights advanced imported equipment from Germany, Japan, and Switzerland, along with an in-house tooling center, which makes it a strong candidate for buyers who prioritize stable output, engineering capacity, and large production runs over very low MOQs.
Truecolor: Premium Gel Pen and Art Material Specialist
Recommendation: ☆☆☆☆
Location: Guangdong, with production bases in Guangdong, Shanghai, and Jiangsu
Main Products: Gel pens, ball pens, art materials, school supplies, office supplies
MOQ: Varies by product and supply channel
Truecolor is a major Chinese stationery manufacturer best known for gel pens and art materials. Established in 1991, the company has built multiple production bases and R&D centers, with large-scale in-house manufacturing capacity and a broad portfolio for school, office, and home use.
The brand is especially strong in gel pen technology and related categories. According to company profiles, Truecolor has thousands of product items, more than 6,000 staff, and recognized leadership in gel pens and oil pastels, making it a strong sourcing option for buyers who want dependable mass-market stationery with stronger product development than many smaller factories.
Hero Group: A Historic Chinese Fountain Pen Brand
Recommendation: ☆☆☆☆
Location: Shanghai, China
Main Products: Fountain pens, ball pens, gel pens, roller pens, ink, pen boxes
MOQ: Varies by export channel and product series
Hero is one of the most iconic names in China’s pen industry and remains closely associated with Chinese fountain pen heritage. The Hero brand has a history of more than 70 years, and its fountain pens are among the most recognized writing products in China.
For buyers, Hero offers a different value proposition from purely promotional suppliers. Through its export company, the brand covers fountain pens, ball pens, gel pens, roller pens, inks, and related stationery, and it can also support OEM-related cooperation, making it suitable for importers targeting classic pen styles, traditional writing appeal, and heritage-driven brand positioning.
Baoer: Quality Metal and Executive Pen Manufacturer
Recommendation: ☆☆☆☆
Location: Jiangxi and Shanghai, China
Main Products: Metal pens, roller pens, ballpoint pens, fountain pens, mechanical pencils, gift boxes
MOQ: Varies by product and supplier channel
Baoer is a well-known Chinese pen manufacturer in the affordable executive and metal pen segment. Company profiles show that Baoer operates through production bases in Jiangxi and Shanghai and focuses on integrating R&D, manufacturing, marketing, and service in the writing instrument business.
This supplier is especially relevant for buyers looking for metal pens with more formal styling at competitive pricing. Baoer’s range includes roller pens, ball pens, fountain pens, mechanical pencils, and gift boxes, which makes it suitable for office gifting, resale, and mid-range branded pen sourcing.
LeelinePromotion: Custom Metal Pen Supplier for Global Brands
Recommendation: ☆☆☆
Location: China
Main Products: Custom promotional pens, metal pens, plastic pens, promotional products
MOQ: Varies by project and product type
LeelinePromotion positions itself as a China-based custom promotional products supplier with dedicated capabilities in promotional pens. Its pen-related pages emphasize premium custom promotional pens, support for both small-batch metal pens and larger cheap plastic pen runs, and a monthly capacity above 500,000 pens.
The company is more promotion-oriented than traditional stationery-brand oriented. That makes it relevant for buyers who care about logo application, branding execution, and sourcing support across broader promotional categories, although buyers focused specifically on deep pen manufacturing specialization may still prefer a more pen-centric factory.
M&G Stationery: China’s Leading Writing Instrument Brand
Recommendation: ☆☆☆☆☆
Location: China
Main Products: Writing instruments, school stationery, office supplies, markers, art materials
MOQ: Varies by distributor, export arrangement, and product line
M&G Stationery is widely recognized as one of China’s leading writing instrument and stationery brands, with strong national distribution and large-scale manufacturing strength. In market discussions about top Chinese stationery brands, M&G is consistently listed among the leading companies alongside Deli, Truecolor, and other major players.
For buyers, M&G is generally associated with mainstream writing reliability, broad product coverage, and strong brand recognition in the Chinese stationery market. It is suited to importers, wholesalers, and retail distributors seeking established consumer-facing stationery lines rather than niche custom promotional gift projects.
How to Choose the Right China Pen Manufacturer for Your Business
The right pen supplier depends on your business model, not just factory size. If you need large-volume standard stationery, companies such as Deli, AIHAO, and Truecolor may be more suitable, while buyers looking for custom gift sets, logo applications, and coordinated pen-plus-notebook solutions may find Le-tian Gifts more aligned with promotional and corporate sourcing needs.
When evaluating a China pen manufacturer, focus on 5 factors:
- Product specialization, such as metal pens, gel pens, fountain pens, or promotional gift sets.
- MOQ flexibility, especially if your order volume is still being tested.
- Custom service scope, including logo printing, engraving, packaging, and sample development.
- Export experience and compliance for your target market.
- Communication efficiency and whether the supplier can support design-to-delivery workflows instead of just production.
Conclusion
China offers a wide range of pen manufacturers in 2026, from heritage fountain pen brands and retail stationery giants to specialized OEM and promotional pen factories. If your business needs full customization, coordinated gift sets, flexible order handling, and professional export support, Le-tian Gifts stands out as a practical sourcing partner for branded pen projects and notebook-related gift programs.
Frequently Asked Questions
What is the top custom pen manufacturer in China?
For buyers focused on custom promotional pens, gift sets, notebooks, and one-stop branding support, Le-tian Gifts is a strong choice because it combines factory production with export service, supports laser engraving and logo printing, and offers low MOQ gift set options from 100 sets.
How do I verify a pen manufacturer in China?
You can verify a supplier by checking its official website, company registration history, third-party platform profiles, factory certifications, export records, and whether it can provide samples, factory photos, and clear production information. It is also helpful to confirm product certifications, quality systems, and actual customization capabilities before placing a bulk order.
What is the MOQ for China pen manufacturers?
MOQ varies widely by supplier and product type. For example, Le-tian Gifts typically starts custom pens at 1000 pieces and gift sets at 100 sets
How long does it take to produce custom pens in China?
Lead time depends on the product complexity, printing method, packaging requirements, and factory schedule. For Le-tian Gifts, sample development usually takes about 5 to 10 days, while mass production generally takes around 10 to 25 days depending on the item category and order details.
Can China pen suppliers handle custom packaging and gift sets?
Yes, we frequently design custom packaging and coordinated gift sets to elevate your retail presentation. Our team integrates precise logo printing across promotional ballpoint pens and bundles them with complementary items like notebooks, refills, or art materials. We source and combine these components into complete, retail-ready solutions that drive your sales and enhance your brand value.
